Goals You Should Set When Creating a New Marketing Strategy
What use is a new marketing strategy if it doesn’t change anything? When you decide that it’s time to turn over a new leaf, you need to make sure to set achievable, measurable goals. Here are some of the things you should keep an eye on.
Gain New Customers
This one might be obvious, but it’s important to remember. The gaining of new customers like through a networking group and the retention of old customers is the first and foremost indicator of a business’ success. Count carefully how many customers interact with your business, and how many end up paying for products or services. Compare those numbers to the metrics as reported by your ads. Of course, this is only possible with digital marketing, and would be far more difficult with, say, a billboard. But regardless – if you can keep an accurate count of customers, you can see how well your new marketing strategies are working. Compare the data to that of before to know the difference.
Increase Brand Awareness
This one is admittedly a bit more abstract, and thus a bit more difficult to measure. But it is still nonetheless important – after all, if you are not receiving as many customers as you would have liked, but plenty of people are aware of your brand, that just means that your product isn’t in demand at the current moment. It does not mean, however, that your marketing isn’t working. Digital and social media ad services can offer some insight into how many people are aware of your brand. There are also numerous strategies you could use to improve; gamification
helps increase brand awareness among your target audience.
Diversification of Your Marketing
The world of marketing is vast. There are many, many different ways to advertise that simply did not exist before. This means that you should radically reconsider how you may want to go about inserting your brand into the local consciousness. You will have to think outside the box, and the internet and social media are hugely important. A good logo and a good aesthetic are essential – not only to look nice, but to let people know what you’re about at a glance. Knowing how to get yourself onto review sites like Yelp or on delivery networks like UberEats or DoorDash (if such things apply to your product) is the final step.
Goals that stretch the limits of possibility can be galvanizing. But they also can be discouraging, especially if hard to measure. Working to improve your customer count, brand awareness, and diversification of your marketing strategy can all be measured and achieved in a much simpler and more effective manner.
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