Blog Post

Why You Should Invest in a New Website

Jan 21, 2022

Your website is the face of your business in the digital world. With our global market relying more and more on ecommerce every passing day, having a great website can be the difference between growth and stagnation for your business. At times, it just makes sense to invest in a new website. As time passes all sorts of things happen in the digital space that make older websites harder to use, less reliable, and slower for customers. Here are eight major reasons that your business should invest in a new website for today’s digital marketplace.

Stay Competitive

Your business is constantly trying to outsmart your competitors and stay ahead. And your website is an area that many business owners overlook in competing with business in the same market. Having an answer, more aesthetic, and faster website than your competitors, you can capture a huge percentage of the digital market in your industry. When you invest in a new website, you are getting the best of the best in the digital world, which will help to keep your website leagues ahead of your competitors. Digital customers are likely to use the easiest, fastest, and sleekest website to do business with, so make your website the easy choice.

Speed Up Response Time

Your website speed is paramount to keep customers happy. Many site visitors are not willing to wait longer than three seconds for a website to load. Furthermore, anytime a new page of your website requires load time, you are weighting on. The patience factor cannot be overstated, the importance of having a fast website is undeniable. One of the many benefits of a new website is improved caching and other elements that can boost your website's speed instantly. Investing in a new website is essential for a fast and responsive website that customers will love.

Make it More Pleasant to Use

The user experience of your website is the most important aspect of your website and your ability to drive digital sales. An easy to use and easy to navigate website is essential to the user experience. Think about it this way, you wouldn’t design your store like a maze that customers couldn’t escape easily. In the same way, you shouldn’t design your website like a maze of cross connecting pages that is difficult to find your way around. A new website has access to all sorts of design and technological advancements that make the user experience more pleasant and intuitive than older website designs could deliver.

Improve Your Security

One of the greatest features that a new website has to offer you is improved cybersecurity. As any sort of technology ages, hackers get more and more adept at exploiting weak points to gain access to sensitive data. And if you think your business is too small to be a target for cybercriminals, think again. More than 80% of IT breaches happen at small to medium-sized businesses. So, make sure that you protect your business against cybersecurity threats by investing in a new website. With the newest tools on offer, a new website is better equipped to fend off cybercrime and keep your website safe from any number of attacks and data breaches that might affect your business.

Improve SEO

If your website is not optimizing your SEO then you are on the backfoot when it comes to generating new site traffic. SEO, or search engine optimization, is a set of principles and guidelines to design your website to make your website rank higher on search engine search results for relevant search terms. Most searchers only look at the top handful of search results for a given search and having your website rank at the top can be a huge driver of new customers and site viewers, and even help with conversion rates for your website by giving your site more credibility. Search engines give priority to newer content and websites in their search rankings, so just by getting a new website you are improving your ability to rank at the top of the search results.

Mobile Functionality

Most everyone walks around every day with a mobile device in their pocket no matter where they go. Most internet users are mobile users nowadays, and the number of sales and site visits that your website will get on mobile devices is very high. But not all websites have good functionality on mobile devices. The technology of mobile devices continues to develop which requires different approaches to make functions with websites. There is also the fact that screen size is vastly different on mobile versus desktops that requires unique functionality for mobile screens. New websites are more than capable of offering you full mobile functionality on your site.

Better Automation

Running and keeping a website operational requires a lot of maintenance and upkeep that is, to put it kindly, time consuming. But with newer websites, you can automate features and resources that are otherwise major pains to deal with. For instance, you can automate updates, backups, newsletters, and more all with a new website that offers better automation functionality. When you can automate essential functions of your website, you save yourself time spent maintaining your website and get more time back to focus on the other things that require your attention. `

Premiere Technology

Technology advances at the speed of light in today’s world, especially internet technology, as the brightest minds among us continually find new ways to use and improve the way that we access the internet. Old website just doesn’t have the same functionality and premium technology that a new website can offer you. With the newest and best technology available integrated into your website, you are putting yourself in a good position for the future as the best on the internet.


Keeping your website fast, responsive, and up to date with the most advanced technology is not an easy feat. This means that sometimes, it is best to just start fresh and get a new website. With a new website, you will get all this amazing functionality, and never have to worry about your old website again.



Read this next: Best Tips for Improved Visibility for Your Business Website

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